Buy Share A Coke Online
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Buy Share A Coke Online
The integrated marketing campaign encouraged consumers to not only purchase Coke, Diet Coke and Coke Zero bottles and cans personalized with their name on it but to also share beverages with the names of friends and family members on them.
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
The Share a Coke campaign was subsequently rolled out in over 80 countries. In Australia, the advertising agency Ogilvy estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7%. The campaign received multiple awards at the Creative Effectiveness Lion Awards at Cannes.
In the United States, where the campaign is credited with increasing sales by more than 2% reversing more than 10 years of decline in Coke consumption, the company and its agency has sought ways to extend the campaign while maintaining its relevance. In 2015, the company extended the campaign by increasing the number of names to 1,000. Nicknames such as "bro", "better half" and "sidekick" were also added to the inventory of names. In 2016, the company replaced people's names with lyrics from 70 popular songs including Lean on Me and We are the Champions. In 2017, the campaign returned to the US with a new variant; holiday destinations. Bottles of coke are labelled with favourite summer holiday spots such as Hawaii, Ibiza, Barbados etc. Additionally, Coca-Cola collaborated with McCann and Score a Score to create over 1000 unique songs based on names found on bottles of Coke.
We also took Share a Coke on tour so the entire nation could grab a bottle with their name on it. And for those unable to clink bottles with their loved ones, we created a Facebook app so they could share a virtual Coke instead.
Social media played a huge role in the success of the campaign. When people were successful in finding their name on a bottle, they were encouraged to share their find on social media using the hashtag #ShareaCoke. This sharing behavior acted as an organic means of spreading brand awareness throughout social media platforms. Friends would see each other finding their names, enjoying a Coke product, and they would be inclined to interact with the brand, and so on.
Coca-Cola outpaces PepsiCo in terms of market share. In 2021, Coca-Cola also brought in more revenue: $38.7 billion compared to PepsiCo's $25.3 billion. This translated into $9.8 billion of net income for KO and $7.6 billion for PEP."}},"@type": "Question","name": "What Percentage of the Market Does Pepsi Have","acceptedAnswer": "@type": "Answer","text": "In 2020, PepsiCo controlled around 26% of the U.S. carbonated beverage market, down from 30.5% in the mid-2000s. Coca-Cola had around 44% of the U.S. market share.","@type": "Question","name": "How Much of the Carbonated Soft Drink Industry Is Controlled by Coca-Cola and Pepsi","acceptedAnswer": "@type": "Answer","text": "In the U.S., around three-quarters of the carbonated soft drink and beverage industry is controlled by Coca-Cola and Pepsi alone."]}]}] Investing Stocks Bonds Fixed Income Mutual Funds ETFs Options 401(k) Roth IRA Fundamental Analysis Technical Analysis Markets View All Simulator Login / Portfolio Trade Research My Games Leaderboard Economy Government Policy Monetary Policy Fiscal Policy View All Personal Finance Financial Literacy Retirement Budgeting Saving Taxes Home Ownership View All News Markets Companies Earnings Economy Crypto Personal Finance Government View All Reviews Best Online Brokers Best Life Insurance Companies Best CD Rates Best Savings Accounts Best Personal Loans Best Credit Repair Companies Best Mortgage Rates Best Auto Loan Rates Best Credit Cards View All Academy Investing for Beginners Trading for Beginners Become a Day Trader Technical Analysis All Investing Courses All Trading Courses View All TradeSearchSearchPlease fill out this field.SearchSearchPlease fill out this field.InvestingInvesting Stocks Bonds Fixed Income Mutual Funds ETFs Options 401(k) Roth IRA Fundamental Analysis Technical Analysis Markets View All SimulatorSimulator Login / Portfolio Trade Research My Games Leaderboard EconomyEconomy Government Policy Monetary Policy Fiscal Policy View All Personal FinancePersonal Finance Financial Literacy Retirement Budgeting Saving Taxes Home Ownership View All NewsNews Markets Companies Earnings Economy Crypto Personal Finance Government View All ReviewsReviews Best Online Brokers Best Life Insurance Companies Best CD Rates Best Savings Accounts Best Personal Loans Best Credit Repair Companies Best Mortgage Rates Best Auto Loan Rates Best Credit Cards View All AcademyAcademy Investing for Beginners Trading for Beginners Become a Day Trader Technical Analysis All Investing Courses All Trading Courses View All Financial Terms Newsletter About Us Follow Us Facebook Instagram LinkedIn TikTok Twitter YouTube Table of ContentsExpandTable of ContentsSoft Drink Industry: PowerhousesCarbonated Soft Drinks IndustryMarket Share and Market CapFAQsThe Bottom LineCompany ProfilesConsumer StaplesCoke vs. Pepsi: Who Controls the Market ShareCoca Cola and Pepsi control the global non-alcoholic beverage industry
Coca-Cola outpaces PepsiCo in terms of market share. In 2021, Coca-Cola also brought in more revenue: $38.7 billion compared to PepsiCo's $25.3 billion. This translated into $9.8 billion of net income for KO and $7.6 billion for PEP.
The Company normally pays dividends four times a year, usually April 1, July 1, October 1 and December 15. Shareowners of record can elect to receive their dividend payments electronically or by check in the currency of their choice. You can select your desired payment method by accessing your account online through Investor Centre at www.computershare.com/coca-cola or by contacting Computershare at 888-COKESHR (888-265-3747) or 781-575-2653 for details.
If you are a beneficial owner of shares (e.g., you own shares through a bank or brokerage account) and have specific questions about your stock ownership, it will be necessary to contact your bank/broker directly for assistance.
If you are a shareowner of record and your account is registered at Computershare, our Registrar and Transfer Agent, you may contact them by phone, email or postal mail with specific questions about your stock ownership:
Be sure to keep your account at Computershare current. Abandoned property laws in the United States require you to keep your account information current to avoid shares and/or funds from being turned over to the state of your last known residence. The Coca-Cola Company is required to follow these abandoned property regulations.
Account access at www.computershare.com/coca-cola can be used to update your account and to obtain additional account information. You may also contact Computershare by telephone at 888-265-3747 or 781-575-2653 for assistance.
Shareowners of record may complete stock transfer forms online at www.transfermystock.com. Once the forms are completed online, you will receive instructions for printing, signing, and returning the forms to Computershare for processing. For help completing the transfer forms or additional information on transferring shares you may contact Computershare at 888-COKESHR (888-265-3747) or 781-575-2652.
Shareowners of record may access their accounts via the Internet to obtain share balance, conduct secure transactions, request printable forms and view current market value of their investment as well as historical stock prices. To log on to this secure site and request your initial password, go to www.computershare.com/coca-cola and click on "Create Login."
If you require assistance in calculating your cost basis, NetBasis, a service offered directly through NetWorth Services, can automatically calculate the cost basis for your common stock of The Coca-Cola Company, adjusting for any corporate actions or dividend reinvestment. You will need your purchase/acquisition dates, number of shares acquired and sold and your sale date to use the NetBasis system.
Shareowners of record as of July 27, 2012 were entitled to a two-for-one stock split payable August 10, 2012. Shareowners of record were sent notification of the shares received as a result of the split.
Today most shares are kept in paperless fashion and shareowners have the option to conveniently convert all valid certificates to Direct Registration. The Direct Registration form of ownership allows registered shareowners to maintain their shares in book-entry form without the need of a physical certificate. The shareowner retains full ownership of the shares without the responsibility of holding the actual certificate. 59ce067264